Now you do have to see this.
New York's latest sightseeing offering is a fleet of coaches all specified (at what is quoted as $1.3m each) for a brand new visitor experience.
The coaches have glass roofs and deep side windows on the offside (that's facing the road not the pavement). The whole interior is like a cinema or theatre and the three rows of seats are arranged longditudinally so the whole audience sits facing sideways.
There are 3000 mood-enhancing LED lights, state-of-the-art surround sound and floor shaker system. It's like an IMAX theatre on wheels and you are watching a show.
There are three tours daily on the current schedule which start in Times Square - competing with more traditional sightseeing tours using double-decker buses. Tickets cost from $59.
It certainly is odd to see a window of people sat theatre-syle drive past you whilst the experience on board is sensational.
This is a brave attempt at a new, more dynamic sightseeing tour. We know that in world-class cities there is an insatiable demand for traditional tours and where more specialist ones have been tried at higher rates they have had a high failure rate. This one comes with huge technology to help.
Take a look at the website www.experiencetheride.com and see for yourself!