I don't know anything about football but there seems to be some big tournament this summer and England is playing in it.
We know our passengers will want us to join in, so our English subsidiaries will be supporting the World Cup - across the country our buses and publicity material will be saying so.
The campaign starts on Monday and this weekend the bus window posters are going into position. The message will be echoed across the country for as long as England remains in the game!
Well done Matt Wooll and team in Berkshire who kicked off early with getting the window labels into position already.